Keep Up with KeepCup
We Recycled a Tonne of Tritan. Meet the 100% Recycled Cold Cup Original
Tritan is one of the best materials for a clear reusable cup. It's also one of the hardest plastics to recycle. Those two facts sat alongside each other for eight years before we did anything about it. This is what...
Why cheap reusables cost the earth
The market is full of cheap reusable cups and bottles. A few dollars at the supermarket. A bit more at a chain pharmacy. All of them "sustainable." Most of them, demonstrably, not. The economics of cheap reusables are worth understanding...
Which KeepCup Is Yours? A Straight Answer for Every Coffee Lover
From the brewed-at-home flat white before you jump in the car to the iced coffee you're still sipping at 3pm, how you carry your drink matters. Here's the straight guide to finding the right KeepCup for yours. What's the best...
KeepCup Helix System: The formula for great design
The Helix Modular System is the KeepCup product that does the most work with the least kit. One base, multiple lid options, and the freedom to switch what you're carrying based on what the day calls for. Coffee in the...
Best for the World B Corp, And We're Raising the Bar Again in 2026
In 2022 B Corporation has named KeepCup one of the Best for the World in the environment impact category for the third consecutive year — and in 2026, we're going back through the process under the most rigorous B Corp...
If you stand for nothing, B Corp, what'll you fall for?
The B Lab standard for B Corporation certification was rewritten in 2023, with the new requirements taking effect for all recertifications from 2024 onward. The change was the largest single update to B Corp standards since the certification's launch. It...
How do we vote for the future we want?
KeepCup is a B Corporation. Among the obligations B Corp certification places on us is a commitment to consider the long-term impact of our decisions on workers, community, environment and customers, not just shareholders. That obligation includes the political environment...
Takeback - Encouraging reuse or providing an excuse?
Most reusable products don't have a takeback program. That's the simple reason "recyclable" claims often don't translate into recovered material at end-of-life, the manufacturer designs the product, then washes their hands of what happens after the customer is done with...
B Corp: More than a sticker for participation
B Lab's Best for the World honourees represent the strongest verified environmental, social and governance performance within the global Certified B Corporation community. KeepCup has been honoured multiple times across the program's history. It's a recognition we're proud of —...









