Keep Up with KeepCup

Abigail Forsyth pictured with text overlay of Medal of the Order of Australia for Sustainble Design

Abigail Forsyth Awarded the Order of Australia for Outstanding Service to Sustainable Design

KeepCup was never about awards and accolades. It was a simple idea to outperform the disposable coffee cup and reduce waste, all while enjoying the everyday pleasures that make life a little more sparkly. The reward of knowing you were...
Woman holding Mulberry Ora Water Bottle, Cold Cup Original mobile phone, notebook and keys

Does design matter? The Importance of Design to drive Circular Economy

The circular economy is a structural shift in how we make, use and recover material. It is the economy of repair, reuse, refurbishment and recycling — the alternative to the linear model of extract, manufacture, discard. KeepCup's product design has...
KeepCup Thermal Cup bases in cardboard pallets

KeepCup Cardboard First Packaging - An Update

Packaging is the most visible part of any product's environmental story. It's what customers see, touch and discard before they even use the thing they bought. For a brand making sustainability claims, packaging has to match the brand. Anything less...
Gian blue wave with B Corp logo in left corner

B Corps and the wave of change

When KeepCup certified as a B Corporation in 2017, the UK B Corp community was a small group of pioneer businesses. Today the community is many times larger, and the growth has been accelerating. The movement has gone from niche...
All I want for Christmas is some old growth forest

All I want for Christmas is some old growth forest

As wilderness shrinks and biodiversity verges on collapse – it is insanity to plant trees with one hand and clear them with the other.

Life cycle analysis - greenwash or deep green?

Life cycle analysis - greenwash or deep green?

Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.

KeepCup Original sitting in the helm of a Sea Shepherd ship

Interview with Jeff Hansen of Sea Shepherd

Jeff is Managing Director of Sea Shepherd Australia and a Director of Sea Shepherd Global. We caught up with him to talk impact and campaigning.

Close up of woman in red jumper with jeans holding Thermal Cold Cup 12oz in White

The Reuse Imperative

Our friends in the global coffee industry are among those facing immense challenges – cafes, roasters and growers. Still, we tend to believe that every crisis presents an opportunity to grow stronger on the other side...

Why recycling won't save us from overconsumption

Why recycling won't save us from overconsumption

Recycling allows us to feel good while continuing to consume at breakneck speed. The call grows more urgent to shift away from hyper consumption and linear, take-make-waste thinking to a circular economy that prioritises reduction, reuse and repair, and where recycling is the last option.