Since 2017, over 85% of KeepCup’s office and warehouse waste has been sent to be recycled or composted. Our sights are set on that last 15%, focusing on reduction and reuse, with recycling the last resort.
B Corps are for-profit businesses committed to a new economy. They’re purpose-driven, focused on making a positive difference to their employees, customers, current and future generations and the natural world.
It’s not the material that’s the problem, it’s how we use it. This is a problem of plastic waste, not plastic as a material.